The Indian consulting market is growing rapidly. According to the IMARC group, the size of the Indian management consulting market reached Rs 56,800 crore in 2024 and a compound annual growth rate (CAGR) is estimated to reach Rs 106,800 crore by 2032. The center of this growth has moderate-sized advisory firms, now playing an important role in startups, global expansion, and project management.
The position of India as a cost-skilled, technology-operated, and talented economy gives these firms a unique edge. The integration of generative AI (GenAI) is accelerating this change, helping the advisory firms to provide faster, smarter, and more scalable solutions.
Global customers looking to set up business in India, digital change, or policy consultation now expect not only the opinion of experts but also AI-promoted insight.
GenAI is a Synonym
Those days are gone when only four big companies could afford AI capabilities. Open-source LLMs, API accessible tools, and trained advisors in medium-sized advisory services in India are making innovation faster than ever.
GenAI Enables:
- Fast report construction (as per Nasscom’s 2024 survey, 60% faster)
- Fast proposal process (from 3 days to 6 hours)
- Better customer experience through AI-operated dashboard
- Custom IP construction through a streamlined GPT model
This technical leap has provided equal opportunities for business consulting firms, especially in the field of project management and policy consultation.
A Playbook for GenAI Transformation in Advisory Firms
Here’s how mid-sized consulting services in India are transforming with GenAI:
Stage | What Happens | Tools Used | Impact |
1. Explore | Identify workflows for GenAI: reports, emails, benchmarking | ChatGPT, Claude, Gemini | Internal awareness & clarity |
2. Experiment | Use GenAI to pilot low-risk deliverables, e.g., market briefs. | Notion AI, Jasper, Bard | A 15-25 percent increment in productivity. |
3. Embedded | Put it in proposal templates, client reports, and dashboards. | GPT APIs, Zapier, Make.com | Shorter project cycles |
4. Expand | Optimise GenAI models, and build advisory products with AI. | LLMs with industry data | New revenue streams |
How Do Teams Use GenAI?
- Analysts use GenAI to prepare pitch decks with 70% less manual input.
- Advisory consultants help customers to prepare policy compliance documents based on areas.
- PMC consultants use AI for risk mapping, which reduces the delay in planning by 30%.
- Consultants use GenAI for customer-tailored proposal structure, which reduces the preparation time from 5 hours to 1 hour.
A recent study states that 63% of Indian advisory firms are now testing or embedding GenAI in at least one main workflow.
Mindset and Safety Measures
Adopting AI in consulting services in India is not just a technological upgrade; this is a change in mindset.
Old Thinking: AI will replace advisors.
New thinking: AI will help in providing three times higher prices to advisors.
But it also has caution:
- Protect customer data.
- Avoid confusion (AI-related errors).
- Increase the skills of employees in quick engineering and AI morality.
Training and administration are now part of the change strategy of every advisory firm.
Future Approach
Global companies are looking for commercial installation in India, so they want speed, compliance, and real-time information. Advisory firms are taking advantage of GenAI to meet this demand.
India’s strength:
- Digital infrastructure (India Stack)
- Youth technology-loving workforce
- Government AI Mission (IndiaAI 2025 Strategy)
This makes it an ideal launchpad for the AI-managed consulting model.
GenAI- Operated business consulting firms are now offering:
- Industry-specific bot (e.g., FDI consultant bot, ESG Risk Tracker)
- Smart Onboarding Solutions for Global Customers
- Immediate sector benchmarking dashboard
Stay Forward or be Behind
The next wave of consulting services in India is not about the number of employees; it is about AI Horsepower. The generative AI will not replace advisors. But the advisors who use GenAI will replace the advisors who do not use it. Medium-sized firms have agility, India has scale, and GenAII has an engine. The question is: Are you ready for leadership?
Conclusion
In this fast-changing consultation world, India’s medium-sized advisory firms stand at a powerful confluence of agility, talent, and technology. Generative AI is not just a tool—it is a strategic partner that makes fast distribution, better insight, and measured innovation possible. As global customers seek speed, accuracy, and digital intelligence in their advisory partners, the firms adopting GenAI will become the market pioneers tomorrow.
Now is the time to work, experiment, and create an AI-run consulting firm for the world.
